How to optimize corporate communication?

Business communication: Internal and external

Communication is a vital element for every business. An efficient business operation must at the same time have guaranteed effective communication. This applies in two ways; Internal and external.

Internally, the company's collaborators need to remain in a state of continuous synchrony, through which they can share information, and coordinate at every stage of the respective processes.

On the other hand, externally, each technical or commercial representative of the institution requires clear and direct communication with external business partners, as well as with suppliers, prospects and consolidated customers.

Nowadays, the demands of technology and the market place on the table the requirement required by them in terms of communication. This is why advanced communications technology has become indispensable in the construction of today's business infrastructure.

In this brief article I want to share some ideas on how to optimize communications in your company from a practical and digital point of view.

Technology as an ally of communication

When we talk about communication in a modern organization, we are inevitably confronted with technology. Technology can be a problem in some cases, especially when it comes to new acquisitions or new implementations.

The most basic communication need for a company is probably voice communication, better known as "telephony".

Telephony systems are simple in themselves, as they consist of two elements; an identifier or "telephone number", extension, etc.

And on the other hand, a channel or communication channel popularly known as "telephone line".

How should be the optimal telephony in companies?

Currently, telephony systems require the provision of access through channel rental and a "carrier" type provider. However, these systems become more complex when it comes to meeting collaboration needs. This is when the need arises for devices that alternate communication from one way to another, and put people from different companies and/or departments in contact.

This kind of assemblies are commonly known as "switches". Their function is to manage this alternation in communication paths.

In past decades, switches were physical devices that fell into the category of hardware, and at the same time, analog or digital voice transmission technology may have been limited and poor in quality, depending on the vendor level.

Today, however, advanced telecommunication options are diverse and highly useful. Without high investment costs since they require minimal hardware for their operation, as well as consumption fees and supply of communication channels for rent under the service (TaaS) scheme.

The Cloud is a trend in infrastructure

Specifically, one of the best options in terms of (IP) telephony systems available in the market is the "Pbx-virtual" or "Cloud-Pbx ".

A virtual switch in the cloud, whose extensions can be installed on the cell phones of each collaborator, whether remote or on-site at the workstation, and with telephone lines that work through voice over IP (VoIP) technology connected to public trunks or SIP trunks.

Within these systems it is possible to acquire a telephony system with a monthly rental per consumption at a low cost and with a surprising practicality.

In addition, the current trend is leading companies in general to migrate their infrastructure to the cloud and in this way, any business that aligns itself in this direction will be guaranteed an operational optimization with a high return value.

How to choose the right tool?

It is also important to consider both sides of the solution (one internal and one external), as if they were two different sides of the same coin.

This can be a challenge, so exploring several options and getting to try demos of at least one of them may be the best way to make a decision.

Undoubtedly, these options maximize profit, reduce costs and optimize overall business communication. Considering also that the most suitable technologies for your company are those that solve one or several needs, and that in general alleviate the problem in a practical and root form.

Switch to cloud infrastructure.

At Clever IDEAS we accompany you throughout the process offering you the best tools so that you are always connected.

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